The Cinderella Strategy, by Graham Honaker & Jerry Logan
In 2010, Butler University’s men’s basketball team made a stunning run to the national championship game, becoming the smallest school to make the final in the modern history of the NCAA tournament. In 2011, they did it again. With back-to-back turns as America’s favorite underdog, Butler basketball provided its in Indianapolis with an unprecedented opportunity. The Cinderella Strategy reveals how Butler has shattered the odds time and time again, both on and off the court. In the process, it offers a heartening case study of how a complex organization can find, manage, and multiply success, without having to trade its soul in the process.